3219 Ridge Rd, Lansing, IL 60438-3109
— —
(708) 474-4260
BM-COTY-2027-Webster-Green-2000x800

Announcing Benjamin Moore’s Color of the Year 2027

The Quintessential Shade of Green

Webster Green HC-130

As we narrowed down options for Colour of the Year 2027, we realized that green has always been part of the conversation, long maintaining a steadfast presence in both interior design and global trends, bending and adapting to the zeitgeist of the time.

For 2027, we wanted to pick a green that felt fresh and right for today, not a shade that reminisces. Knowing that stability, composure, and an interest in colours with a timeless essence are working their way into the home, Webster Green HC-130 stood out from the rest.

Adaptable but impactful, it can easily layer into any aesthetic and breathe personality into a design. With classic confidence it echoes the past while embracing the present. Webster Green HC-130 is the quintessential shade of green.

26-2422450_Launch_MAC_Assets_Phase_1_Retailer_Banners_1200x300_CTA_US_10_24_2026_6_20_56_PM

“The green colour family’s ability to adapt and transform makes it incredibly timeless. Sitting at the centre point is Webster Green HC-130, a mid-tone that serves as a reminder of the past but feels right and relevant today.”

- Andrea Magno, Vice President of Brand, Colour, and Integrated Marketing

BM-COTY-Webster-Green-800x800

Webster Green HC-130 beautifully balances the stability of blue and the warmth of yellow, adding a splash of colour while still maintaining composure. Abuzz with energy, it breathes personality into a design and lends a quiet elegance to any space.

On doors and exteriors, Webster Green HC-130 sets the perfect welcome, beckoning friends and family with radiant exuberance. Bold yet versatile, it layers effortlessly and can serve as a focal point, instantly elevating curb appeal. Webster Green HC-130 not only complements exteriors but also plays off the surrounding landscape to create a cohesive yet eye-catching entrance.

For interiors, Webster Green HC-130 comes alive with inherent character, making it an ideal choice for highlighting built-ins and architectural details or pairing as a trim colour with neutral-hued walls. Use it to make a memorable first impression in an entryway, establish your signature style in private or shared spaces, or create a measured yet modern all-green colour scheme.

Color Trends 2027 Palette

Warm, inviting, and thoughtfully composed, the Colour Trends 2027 palette brings classic charm to any space. Delight in softened, dusky neutrals and confident mid-tone hues.
2027-Color-Trends-Webster-Green
2027-Color-Trends-Nelson-Blue
2027-Color-Trends-White-Down
2027-Color-Trends-Wild-Aster
2027-Color-Trends-Shakespeare-Tan
2027-Color-Trends-Anitque-Copper
2027-Color-Trends-Townsend-Harbour-Brown
2027-Color-Trends-Durango

Embrace Warm, Welcoming Hues

Color_Trends_2027_Social_800x600_US-2_10_24_2026_6_17_20_PM

The Colour Trends 2027 palette emboldens traditional paint colours to reveal their more modern side. Relaxing pastels help to create soothing oases in quiet spaces and lend a fanciful twist when paired together, while dramatic mid-tone hues make a chic statement in living areas or small spaces.

In selecting the palette’s eight hues, we looked at different influences, gathering insights from trade shows, trend talks, and other creative forums to understand what was happening with colour throughout the world. What rose above the rest were warm, welcoming colours with a modern freshness.

The Colour Trends 2027 palette is a nod to the colours we see emerging in other disciplines, like tawny browns, dusky pastels, and chic ochres, all a wonderful complement to Webster Green HC-130, the Colour of the Year 2027.